What is the phrase of the week, you may ask? But it's only Monday...
Ah yes! But I'm sure this one will last more than the week out. It's called "Snow Monkeying".
What the hell does it mean to "snow monkey"? Well, we personally coined it to mean torturing the hell out of a fabric. When one has over-manipulated, fingered around, squeezed, wrinkled, and tortured the hell out of a fabric to the point of it being incredulous; you have "snow-monkeyed" it.
If you don't know what a snow monkey is or what they do, please look it up and you'll know what I'm talking about.
Merci Beau coup!